NHS Private Patient Service Development 2020
Growing year-on-year, the sixth annual NHS Private Patient Service Development conference will equip you with innovative ideas to grow your private patient service. Tackle the challenges of silo working by collaborating with professionals from across the country as you collectively learn from national updates delivered by NHS Improvement. Drive forward your marketing campaigns, learn to expertly balance the requirements of consultants and patients through case study presentations to maximise your profit potential. Attend to benefit from the opportunity to negotiate with PPI’s and have your burning questions answered by industry experts, and take advantage of our interactive of tour Guy’s and St Thomas’ top floor unit. Be recognised for your professional achievements at our debut national award ceremony which commends the work of PPUs and provides the recognition that you deserve. You will leave this day with a fresh ideas and invigorated to continue to grow your PPU service.
By working together, individual PPUs will be stronger. This event is a great opportunity, not only to hear from leading presenters, but also meet your NHS Private Patient Manager peers, benchmark your progress and start building your network to help you drive growth in your service. In the afternoon, you will have the unique opportunity to have your burning questions answered by private insurance companies to understand how you can work effectively with them. Explore the future of private patient services with industry experts and leave determined to improve your private patient service.
Find out how different services have developed their PPU model – taking the best of the NHS and the best of the private world, putting time and effort into achieving cultural change, and keeping private patients as a separately managed (non-commissioned) business. Featuring in-depth sharing on:
- Understanding how PHIN has changed the face of the private patient market place
- Running a PPU as a separate business within the confines of a big NHS organisation
- Driving forward growth by developing a sophisticated marketing campaign
- Working with insurance companies: building an effective long-term relationship
- Promoting cultural change within your trust and protecting your managed areas
- Overcoming workforce challenges and ensuring that you are providing the best quality care
- Assessing network agreements: PMI aims, competition and market position
- Building relationships with patients abroad and overcoming cultural challenges
- Utilising your resources and expanding your private patient services
Whether you have an established unit or you do not have any private facilities and are in the early stages of setting up your PPU, you are all challenged with having a private patient service within an NHS environment. This conference will bring you together with:
- Private Patient Managers, Overseas Visitors Managers and General Managers
- Business Development and Operations, Performance and Planning Leads
- Commercial, Marketing and Communication Managers
- Financial Planning, Contracts, Accounts and Finance Leads
- Clinical Leads, Consultants and Senior Nurses
Have you considered sponsoring or exhibiting at this day? Our events are carefully crafted and through our rigorous research we focus on and address the specific themes and topics that are driving the NHS forward. We pride ourselves on working with you to ensure that we recommend only those events that reflect your target audience and put forward solutions that provide the desired outcomes and results.
If you belong to an association or network that is related to NHS Private Patient Services, SBK would welcome working with you. We could promote you and the work that you do, offer your members or network a discounted rate and a link with your website here. Media Partners do not endorse the contents of SBK Healthcare Events and links displayed here are for information purposes only.
Please email Nichola.firstname.lastname@example.org for further details
|9.00||Registration and refreshments|
|9.30||Chair’s opening remarks|
Kim Foord-Paton, Head of Private Patients, Guy's and St Thomas’ NHS Foundation Trust
National updates for 2020
|9.40||National update: growing your Private Patient Service in 2020 and beyond|
Building a business case: how to recognise your market, product and create a space
Strategies for pricing: tackling price sensitivity, how to price and where to start
Looking forward: how the Export Collaborative will support the entire sector
Nick Dawson, Head of Commercial, Finance and Analytics, NHS Improvement
Maximising your market potential
|10.10||Driving forward brand management and optimising marketing platforms |
Building a successful marketing campaign, GDPR and active brand management
Managing expectations: representing your service accurately and responsibly
Case Study: how a managed online presence improved revenue and overcame competitors
Eileen Scrase, Head of Private Care, Royal National Orthopaedic Hospital NHS Trust
Promoting collaborative working
|11.10||Ensuring continual growth: engaging clinicians with NHS PPU’s|
Improving conditions and rewards to appeal to the continuing inclusion of consultants
Representing doctors and establishing a working dialogue to maximise consultation hours
Policy update: overcoming pension restrictions to protect your market against competitors
Adam Fox, Professor of Paediatric Allergy and Commercial Medical Director, Guy’s and St Thomas’ Hospitals NHS Foundation Trust
Mark Ibrahim, Consultant Anaesthetist and Clinical Lead for Private Practice, Guy’s and St Thomas’ Hospitals NHS Foundation Trust
|11.40||Candover Clinic: a case study in creating and managing a NHS PPU business|
Lessons learned from design and operation of a standalone PPU
Protecting, nurturing and maximising return from the investment
Developing a culture of commercial enterprise within the NHS for privately funded care
Mark Rawlinson, Commercial Manager, Candover Clinic, Hampshire Hospitals NHS Foundation Trust
Forming a professional alliance
|12.10||Leading change: establishing a collaborative regional network |
Tackling silo working: launching a regional network and overcoming common barriers
Building a shared strategy to promote best practise and utilise professional experience
Sparking innovation: utilising your professional network to support and promote policy
Anne Bishop, Private Healthcare Business Manager, Royal Devon and Exeter NHS Trust
|1.50||Guys’ and St Thomas’ NHS Foundation Trust PPU Tour|
In groups, delegates will be invited to take a tour of the Guy's and St Thomas’ private patient suite.
PMI insight on accessing the market
|2.30||Round table meetings: Negotiating contracts with Private Insurance Companies|
The room will be divided into groups to spend time with each private insurer individually so that attendees can tackle their negotiation concerns and ask specific questions.
Are PMI’s willing to assess an NHS hospital differently to a private hospital?
Insightful advice on tactics and legal structures for working effectively with Medical Insurers
Price, volume and networks: how an NNS PPUs can set up good working practices
Doug Wright, Medical Director, Aviva Health
John Crompton, Head of Hospital Management, Bupa
Matthew Cox, Hospital Relationship Manager, AXA PPP Healthcare
|3.10||Professional awards networking break|
The NHS Private Patient Service Development Professional Achievement Awards
|Best Customer and Patient Experience|
This year’s winner will be able to demonstrate value added to their customer experience and show a true dedication to improving the safety, the quality of care and customer service skills that are required for running a successful private patient unit.
|Leading Administration and Back of House Team|
This award is dedicated to team members who play a vital role in the efficiency of private patient services. Ensuring that they are appropriately marketed, managed and financed is key to maintaining a profitable private patient unit.
|Service Leader for Growth and Development|
In the business of NHS private patient services, growth is key to maintaining your position in the market. This award recognises PPU’s that have delivered innovative solutions for driving forward commercial performance their private patient services.
If you would like to make a nomination, please contact Sarah Kemm on 01732 897788 or Sarah.Kemm@sbk-events.co.uk
Understanding the commercial environment
|3.40||Demonstrating value: annual performance data of Private Healthcare Information Network (PHIN)|
Recapping PHIN: analysing the reviewing process and patient engagement
Annual review: has PHIN improved patient experience and promoted services?
Utilising and maximising PHIN to optimise private patient occupancy
Johnathan Finney, Member Services Director, Private Healthcare Information Network
|4.10||State of the market: market innovations and the future of Private Patient Service|
How does your PPU compare? Insight into trust performance review
Case study insight into the development and collaboration of multiple trusts
Engaging with the PPU community: impacting with scale and responding to any direction changes
Philip Housden, Managing Director, Housden Group
|4.40||Chairs closing remarks and end of day|
By walking through the insights and experiences of both bigger and smaller trusts – from London to the regions, this conference will explore what works in other services and how to use their ideas to develop your PPU. Hear from:
This pricing structure applies across this conference and related events
- NHS or Public Sector for one place £399 + VAT
- NHS or Public Sector for two or three places (each) £299 + VAT
- NHS or Public Sector for four places (each) £279 + VAT
- Commercial Organisation for one place £699 + VAT
- Commercial Organisation two or three places (each) £599 + VAT
- Commercial Organisation four or more places (each) £579 + VAT
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St Thomas’ Hospital, Westminster Bridge Road, London, SE1 7EH, Tel: 020 7188 7188.
Governors Hall is located within St Thomas’ Hospital, South Wing, enter by the Main Entrance The nearest tube stations are: Westminster - District, Circle and Jubilee lines (10 minutes' walk) Waterloo - Bakerloo, Jubilee and Northern lines (15 minutes' walk) Lambeth North - Bakerloo line (15 minutes' walk). Waterloo and Waterloo East are the nearest railway stations, and a 10 - 15 minutes' walk away. Victoria and Charing Cross are 20 – 30 minutes' walk away.
Travel is not included in the conference fee. It is the responsibility of each delegate to make their way to the conference venue in adequate time. The conference organisers are not liable for any delays or non-attendance resulting from delayed or suspended transportation.
A full refund of fees will be made only for cancellations received in writing 28 days before the date of the event (less £90 administration charge). Notice of cancellation must be received in writing and submitted by contacting us here. Should you need to cancel your registration after this date, the registration fee remains payable in its entirety although a substitution will be accepted and conference documentation will be provided. You are still entitled to conference documentation in the event of cancellation.
Substitutions & Name Changes
Substitutions for delegates unable to attend after registering are acceptable at any time. To inform us of a name change, please contact us here. It may be necessary for reasons beyond the control of the conference organisers to alter the venue, content, speakers or the timing of the programme. We will endeavour to keep you abreast of such changes but any unavoidable change to the conference format will not constitute a reason to refund the conference fee. Should the event be postponed, we will endeavour to reschedule the event. If, for reasons beyond the control of the conference organiser, the event is cancelled, a full refund will be made. We do not accept any liability for any incurred costs resulting from a postponement or cancellation.
Certification of Attendance
A certificate for Continuing Professional Development will be given to each participant who completes the course, as a record of your continuing professional training and development.
Registration fees are payable in advance. The fee includes documentation, refreshments and lunch, it does not include travel costs or accommodation. If your fee has not been received prior to the event, delegates without proof of payment will be asked for either a credit card guarantee on the day or to sign a proof of attendance form.
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If you are unable to attend or would like to pick up an additional set of documentation on the day, the event documentation is available for purchase at £89 per set.