NHS Private Patient Business Development Conference

Philip is a specialist healthcare sector management consultant with over 25 years industry experience.

He established Housden Group in 2006. Its’ primary aim was, and still is, to support both private and public sector clients in achieving optimal commercial growth, by designing and building innovative, yet pragmatic commercial solutions.

Housden Group has delivered a wide range of successful projects for over twenty NHS Trust Private Patient Units (PPUs). Its’ services include strategy and market reviews, performance turnaround, the launch of new services and business cases for development.

As well as managing several major projects and organisational issues through business case approval and bid wins, Philip also supports hospital consultant and GP groups and other clinically-led organisations on commercial development and service change.

Philip is the PPU Correspondent for Independent Practitioner Today and writes a regular column. He was Inaugural Consultant Editor of the British Journal of Health Care Management and past Chair of the Henley Alumni ‘Healthcare Special Interest’ Group.

Philip is presently leading the creation of a PPU 'chain' founded on Trusts in Essex.

For further company details and case studies visit: www.housdengroup.co.uk and https://www.linkedin.com/company/housden-group

Richard is the driving force behind Patient Billing. He has worked within the medical billing industry for over 10-years and founded Patient Billing in 2018. During his career he has gained extensive knowledge of private healthcare and the major stakeholders – patients, insurance companies, embassies, hospital groups and clinicians. Richard ensures the company operates according to his strongest principle of putting each patient at the centre of everything, treating them with care and respect to make their journey easier. Richard is also a trustee of two patient-focused charities.

Jonathan leads the Engagement Team, which is helping hospitals and consultants to demonstrate the quality of their services and meet their legal obligations for providing better information to patients. He has a number of years’ experience in delivering health information websites for patients, helping them make informed choices about their medical care. Jonathan joined PHIN in January 2015 from Bupa where he's worked in customer services, policy development, medical communications and in professional relations. Jonathan has an MBA and qualifications in programme and project management.

Lindsay is a commercial finance and contracts manager with 15 years’ experience in industry and consultancy. She’s responsible for overseeing the numerous relationships Bupa UK Insurance has with private sector hospital groups and NHS Trusts.

Dean Booth is the Managing Director of the Royal Free London NHS PPU. A seasoned healthcare executive, Dean has a proven track record of driving significant improvements in financial performance, service delivery, and patient outcomes. Since joining the RFL NHS PPU in 2022, he has successfully worked with his team to turn around the unit, achieving impressive revenue growth of 16% and 22% in consecutive years, positioning the PPU as a national leader in CAGR.

Prior to his current role, Dean held key leadership positions at Chelsea and Westminster NHS FT, where he excelled in transforming underperforming departments into high-performing units. His expertise spans acute medicine, emergency departments, elective recovery, and clinical support services.

Dean holds an Executive MBA from Warwick Business School, where he was recognised for academic excellence; in his dissertation examining the strategic advantage gained from NHS PPUs. He is a pioneer in the NHS PPU sector, having played a pivotal role in establishing the first dedicated PPU clinic in the Harley Street area.

Sally Taber is the Director of the Independent Healthcare Sector Complaints Adjudication Service (ISCAS)1. ISCAS provides independent adjudication on complaints related to ISCAS subscribers and operates as a voluntary subscriber scheme for the majority of independent healthcare providers. In her role, Sally Taber oversees the complaints management service for all private hospitals and clinics in the UK. Additionally, she serves as a Trustee of the Joint Council for Cosmetic Practice (JCCP), responsible for handling complaints sent to the JCCP.

Gemma has been head of marketing at Moorfields Eye Hospital NHS Foundation Trust since 2020. She leads the marketing, new patient, and referrals functions at Moorfields Private. During that time, she has delivered the implementation of customer relationship management systems, a new call handling process, multi-channel marketing campaigns for both B2B and B2C audiences, and a new website. Key milestones at Moorfields Private include the opening of a new central London location in 2022 and the launch of the rapid access and urgent care service in 2021.

Prior to working at Moorfields, Gemma was the marketing manager for global health at BMJ where she led the marketing programme for a pandemic preparedness and extremely dangerous pathogen programme in seven countries. For six years, she was the marketing manager for Private Care at The Royal Marsden. Gemma also has experience in marketing in the charity and housing association sectors.

Ellie joined Moorfields Private in June 2023 as Head of Business Development. She leads the primary care and international relationship management functions and works closely with Consultants on service and business development. Prior to joining Moorfields, Ellie worked for HCA Healthcare UK for over 9 years holding business development positions at The Portland Hospital, London Bridge Hospital and in the Joint Ventures team. 

Simon joined Sulis Hospital in October 2021 following a career in the Independent Sector including Hospital Director positions in Nottingham, Worcester and Bristol as well as COO at HCA’s The Wellington Hospital, London. Simon has a clinical background (Intensive Care nursing), having trained in Bristol, holds an MBA and has practised as Head of Clinical Services in hospitals in both Australia and the UK. He has run his own business in the healthcare sector for 6 years as well as worked in interim roles across the NHS and Independent Sector gaining invaluable experience in the management of numerous organisations.

The opportunity to develop a site in conjunction with Royal United Hospitals Bath, and ultimately contribute to the wider BaNES and surrounding area is unique. Working in collaboration with the Trust, primary care providers and ICBs, Simon believes that Sulis has the opportunity to be a key contributor to the healthcare environment.

Good governance, safe and efficient care and the delivery of an outstanding service to all who come in contact with Sulis is paramount.

Stuart started at Streets in 2003, within the Support department, then moved into customer training and project management. After a short sabbatical elsewhere, he returned to Streets in 2011 taking up the role of Sales & Marketing Manager. He loves helping our customers to get the most out of our products; and has never grown out of his love for Blink-182.