Taking place in person, for the first time since 2020, come together to network and share new ideas on how to build your PPU business. No matter the size of your service, strategise with like-minded colleagues on new approaches to develop workable plans for your Private Patient Unit.
Through a flexible mix of presentations, group benchmarking and panel discussions, you will discover how other Private Patient Units are growing their service whilst managing NHS pressures. Discuss how you can balance NHS capacity with your private activity, ask your burning questions to insurance providers and share creative strategies to generate new income.
With thanks to our industry partners:
![NHS Private Patient Business Development Conference](/media/events/private patients.jpeg)
5 hours Continuing Professional Development: what you will learn
Why should you attend?
With thanks to our industry partners:
![](/media/companies/Patient Billing Limited.jpg?width=170&rmode=&token=Wx%2FJlC%2FGnEDCl1G09SBR9zOU4alpb8GKugCa6eksijU%3D)
![](/media/companies/Streets Heaver LONG Logo Gradient-01.png?width=300&rmode=max&token=88pvJFBAFlLqmF33fZhmv%2Bbfb6ffoV9lo0KP9hdIoGA%3D)
Invitation to sponsor
9:00 |
Registration, breakfast networking and refreshments
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9:30 |
Introductions and opening remarks
Philip Housden, Director, Housden Group
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Business generation | |
9:40 |
Raising income and building an effective business model at Frimley Health
Emma Aherne, Private Patients Manager, Frimley Health NHS Foundation Trust
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10:10 |
Question and answers with your speakers
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10:20 |
Roundtable discussion: Benchmarking NHS private patient service activity
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10:40 |
Feedback from roundtable discussion: Benchmarking NHS private patient service activity
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10:50 |
Sponsored presentation from Patient Billing and Patient Zone
Richard Shawyer, Managing Director, Patient Billing and Patient Zone
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10:55 |
Sponsored presentation from Streets Heaver
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11:00 |
Questions and answers with your industry partners
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11:10 |
Refreshments, networking break and meet the sponsors
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11:30 |
Case study: Merging with an independent hospital and becoming Bath Sulis
Simon Milner, Hospital Director, Sulis Hospital Bath
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12:00 |
Questions and answers with your speakers
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Increasing capacity | |
12:10 |
Case study: Key enablers of self-pay growth and meeting patient expectations
Richard Gregory, Director of Healthcare Strategy, Chrysalis Finance
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12:20 |
Boosting business with Patient Reported Experience Measures (PREMS)
Sally Taber, Director, Independent Sector Complaints Adjudication Service
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CMA Update | |
12:30 |
National update on CMA compliance and publishing useful information to patients
Jonathan Finney, Member Services Director, PHIN and Megan Dunaway, Hospital Engagement Lead, Private Healthcare Information Network
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12:45 |
Question and answers with your speakers
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12:55 |
Refreshments, networking lunch and meet the sponsors
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PPU Market Update | |
2:00 |
Review of market conditions and potential for growth in 2025
Philip Housden, Director, Housden Group
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Working with insurers | |
2:15 |
Panel presentation: Negotiating contracts with Private Insurance Companies
Neal Jamieson, Hospital Account Manager, AXA Health, Lindsay Davis, Commercial Contracts Manager, Bupa UK and Nick Whitcher, Head of Hospital Management, Aviva Health
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2:25 |
Panel questions and answers: Sharing our business focus for 2025/2026
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2:40 |
Afternoon networking break and ‘drop-in’ meetings with the insurers
Your insurance representatives will remain at their table throughout the afternoon break to enable you to drop in and ask your specific questions
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Promoting growth | |
3:00 |
Moorfield Eye Hospital: Creating urgent pathways for NHS private patients
Mark Bounds, Director of Private Care, Eleanor Drake, Head of Business Development and Gemma Jackson, Head of Marketing, Moorfields Eye Hospital NHS Foundation Trust
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3:30 |
Question and answers with your speaker
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3:40 |
Roundtable discussion: Benchmarking creative solutions to generate income
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4:00 |
Roundtable feedback: Benchmarking creative solutions to generate income
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Sharing our journey | |
4:10 |
Growth and development at the Royal Free London Private Patients Unit
Dean Stephen Booth, Managing Director, Royal Free London Private Patients Unit
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4:40 |
Questions and answers with your speakers
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4:50 |
Chair’s closing remarks and close of day
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Confirmed speakers:
Philip is a specialist healthcare sector management consultant with over 25 years industry experience.
He established Housden Group in 2006. Its’ primary aim was, and still is, to support both private and public sector clients in achieving optimal commercial growth, by designing and building innovative, yet pragmatic commercial solutions.
Housden Group has delivered a wide range of successful projects for over twenty NHS Trust Private Patient Units (PPUs). Its’ services include strategy and market reviews, performance turnaround, the launch of new services and business cases for development.
As well as managing several major projects and organisational issues through business case approval and bid wins, Philip also supports hospital consultant and GP groups and other clinically-led organisations on commercial development and service change.
Philip is the PPU Correspondent for Independent Practitioner Today and writes a regular column. He was Inaugural Consultant Editor of the British Journal of Health Care Management and past Chair of the Henley Alumni ‘Healthcare Special Interest’ Group.
Philip is presently leading the creation of a PPU 'chain' founded on Trusts in Essex.
For further company details and case studies visit: www.housdengroup.co.uk and https://www.linkedin.com/company/housden-group
Richard is the driving force behind Patient Billing. He has worked within the medical billing industry for over 10-years and founded Patient Billing in 2018. During his career he has gained extensive knowledge of private healthcare and the major stakeholders – patients, insurance companies, embassies, hospital groups and clinicians. Richard ensures the company operates according to his strongest principle of putting each patient at the centre of everything, treating them with care and respect to make their journey easier. Richard is also a trustee of two patient-focused charities.
Jonathan leads the Engagement Team, which is helping hospitals and consultants to demonstrate the quality of their services and meet their legal obligations for providing better information to patients. He has a number of years’ experience in delivering health information websites for patients, helping them make informed choices about their medical care. Jonathan joined PHIN in January 2015 from Bupa where he's worked in customer services, policy development, medical communications and in professional relations. Jonathan has an MBA and qualifications in programme and project management.
Dean Booth is the Managing Director of the Royal Free London NHS PPU. A seasoned healthcare executive, Dean has a proven track record of driving significant improvements in financial performance, service delivery, and patient outcomes. Since joining the RFL NHS PPU in 2022, he has successfully worked with his team to turn around the unit, achieving impressive revenue growth of 16% and 22% in consecutive years, positioning the PPU as a national leader in CAGR.
Prior to his current role, Dean held key leadership positions at Chelsea and Westminster NHS FT, where he excelled in transforming underperforming departments into high-performing units. His expertise spans acute medicine, emergency departments, elective recovery, and clinical support services.
Dean holds an Executive MBA from Warwick Business School, where he was recognised for academic excellence; in his dissertation examining the strategic advantage gained from NHS PPUs. He is a pioneer in the NHS PPU sector, having played a pivotal role in establishing the first dedicated PPU clinic in the Harley Street area.
Sally Taber is the Director of the Independent Healthcare Sector Complaints Adjudication Service (ISCAS)1. ISCAS provides independent adjudication on complaints related to ISCAS subscribers and operates as a voluntary subscriber scheme for the majority of independent healthcare providers. In her role, Sally Taber oversees the complaints management service for all private hospitals and clinics in the UK. Additionally, she serves as a Trustee of the Joint Council for Cosmetic Practice (JCCP), responsible for handling complaints sent to the JCCP.
Simon joined Sulis Hospital in October 2021 following a career in the Independent Sector including Hospital Director positions in Nottingham, Worcester and Bristol as well as COO at HCA’s The Wellington Hospital, London. Simon has a clinical background (Intensive Care nursing), having trained in Bristol, holds an MBA and has practised as Head of Clinical Services in hospitals in both Australia and the UK. He has run his own business in the healthcare sector for 6 years as well as worked in interim roles across the NHS and Independent Sector gaining invaluable experience in the management of numerous organisations.
The opportunity to develop a site in conjunction with Royal United Hospitals Bath, and ultimately contribute to the wider BaNES and surrounding area is unique. Working in collaboration with the Trust, primary care providers and CCGs, Simon believes that Sulis has the opportunity to be a key contributor to the healthcare environment.
Good governance, safe and efficient care and the delivery of an outstanding service to all who come in contact with Sulis is paramount.
Pricing structure
Venue details
What happens once you have made your booking?
Expected attendees
This NHS PPU annual event has taken place since 2015, don’t miss out on this unit opportunity to come together with established units, private facilities and services who are planning their private activity to network, share and develop new ways of moving forward. This conference will bring you together with:
Past attendee feedback
‘Thank you for a great event!’
Guy's and St Thomas' NHS Foundation Trust
‘Really interesting agenda thank you’
Leeds Teaching Hospitals NHS Foundation Trust
‘Thank you for organising again. It is a great event that supports NHS PP development’
Portsmouth Hospitals University NHS Trust
‘Very diverse interesting agenda’
Frimley Health NHS Foundation Trust
‘Great to get together and lots of helpful discussion’
Wrightington, Wigan and Leigh NHS Foundation Trust
‘Great experience in terms of discussions and meeting colleagues from the same niche background’
Imperial Private Healthcare
‘Very well organised and delivered. The topics covered were interesting and well presented’
West Hertfordshire Teaching Hospitals NHS Trust
With thanks to our industry partners:
![](/media/companies/Patient Billing Limited.jpg?width=150&rmode=&token=au%2F6r5ly%2FR5SGxhBCyEU8G%2FaD5RSroevk5Ndemn3ccw%3D)
![](/media/companies/Streets-Heaver-LONG-Logo-Gradient-01---resized.jpg?width=250&rmode=max&token=mj5jzDizSzjgNIasVhP26MXkHjql6A68CovV%2FQKzvW8%3D)
Why sponsor?
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